I didn't have a plan when I started sharing content on social media, especially on Instagram. My posts were spontaneous, loaded with filters, selfies, landscapes, and hashtags that didn't make sense. What mattered most to me was that the photo looked nice. I didn't think about the message or the purpose behind what I was sharing; I just posted what I liked or thought was "trendy."
I even remember making some funny videos that were trending, but they didn't align with my style or personality. I did it because I thought it would give me more visibility, but today, I know authenticity is worth more than any passing trend.
One of the most important lessons came recently with a reel that started as a story. It had a long dialogue, so long that people had to stop and read it thoroughly. This generated excellent retention and visibility because Instagram interpreted it as content of interest. There, I understood something key: it's not always about doing it quickly but with intention.
If I could go back in time, I would focus on creating carousels with valuable content and well-thought-out short videos and organizing the pillars of my brand from the beginning. I would no longer worry so much about aesthetics but rather about the message. I would also remind myself that consistency and organization make a difference. There were times when I was very active, and my community felt it, but when I stepped back for work and academic reasons, I noticed how engagement dropped. I'm working to recover it today but with strategy and clarity.
If you're starting, my advice is simple: be consistent, ignore criticism, and start with what you have. You don't need the best team or the prettiest feed. What you need is intention, authenticity, and a clear purpose.
And the most valuable thing I've discovered along the way is that there's room for everyone. My story, experience, and outlook on life are unique in such a competitive world. And that thing that only I have is what connects me with those who read and follow me.
