During week 3, I developed a series of social media posts as part of the AndyWrite brand identity project, focused on connecting with a Spanish-speaking community interested in creative writing, storytelling, and digital communication.
Project Objective: Strengthen brand awareness, increase engagement on Instagram, and drive traffic to the creative writing blog.
Strategy Used: All posts maintain AndyWrite's visual and aesthetic (pink and fuchsia colors, informal and friendly typography).
The posts are written in Spanish to connect with the target audience: Hispanic women interested in communication.
I included stories with interactive polls and a direct link to the blog, creating opportunities for real-time engagement.
Published Content:
- Carousels with motivational quotes.
- Brand logos in different visual styles to test community perception.
- Open-ended questions in the captions to encourage conversation.
- Visual stories with stickers, polls, and interactive buttons.
Expected results:
- Increase account engagement.
- Generate feedback on the brand's visual design.
- Promote visits to the creative writing blog linked to AndyWrite.
This project allowed me to apply creative writing techniques for social media while maintaining visual consistency, an authentic tone of voice, and a community strategy.
