Do you know what a delicious recipe and a great Instagram post have in common? You don't need to be an expert to make them well. You need desire, your personal touch, and a few helpful tools.
When I first started sharing recipes on social media, I did it with what I had: my phone, natural light, and a strong desire to show off what I lovingly cooked. Sometimes, it turned out great; other times... not so much (hehe), but I learned that you can make your recipes look attractive and delicious on social media with a few details.
Today, I'm sharing what's worked for me:
1. Natural light is your best ally
You don't need a photography set. You can just find a space near a window during the day. Natural light makes colors look authentic and beautiful. Turn off artificial lights to avoid yellow tones or strange shadows.
2. Less is more (also on the plate)
You don't need 40 ingredients or a magazine-worthy dinnerware set. A clean plate, a simple background, and a good shot from above or on the side can go a long way. Use what you have and add your personal touch. You can look for ideas on Pinterest on how to take a photo of that delicious pineapple cake (cough, cough, I do it all the time).
3. Record while you cook
If you can, put your phone in record mode while you do a key part of the recipe (like pouring the mixture or decorating the plate). These clips can be used for reels later. You don't need to record everything perfectly! Could you take several shots from different angles?
4. Write your recipe as if you were explaining it to a friend
No complicated terms. If your community is young or just learning to cook, speak clearly with simple steps, warm phrases, and that little humor that represents you. If you understand the recipe, they can do it, too! Remember the "pollito trabajador"? If you don't know what I'm talking about, visit my Instagram profile.
5. Use Canva to give your post structure
You can create a beautiful cover for your recipes, highlight the ingredients or steps in a carousel, or even offer a downloadable version. Canva has allowed me to maintain a consistent and easy-to-edit visual style.
BONUS TIP: Be yourself
A recipe isn't just food; it's history, emotion, and culture. Tell the reason for that dish, who it reminds you of, or why you love it. That's what connects with people (and also with the algorithm, hehe).
Creating cooking content on social media isn't just for professional chefs or foodies. It's for those who want to share from the heart. That's how I started and continue: with a phone, a little natural light... and a strong desire to share what comes from my soul (and the kitchen).
